{"product_id":"transnational-hallyu-dal-yong-jin-9781538146965","title":"Transnational Hallyu: The Globalization of Korean Digital and Popular Culture","description":"\u003cp\u003eWhile the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kyong Yoon Yong Jin, Kyong Yoon, Wonjung Min\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538146967\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538146965\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/29\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Kyong Yoon Yong Jin","offers":[{"title":"Hardcover","offer_id":44450277032191,"sku":"9781538146965","price":116.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_55881695-873b-4d4f-8880-1328ee1c6c2d.jpg?v=1698503873","url":"https:\/\/www.whiterainbookhouse.com\/products\/transnational-hallyu-dal-yong-jin-9781538146965","provider":"WR Book House","version":"1.0","type":"link"}