{"product_id":"transnational-management-steffen-kromer-9781632331731","title":"Transnational Management: Identity and Nunchi in MultinationalCorporations","description":"\u003cp\u003eA case study of a particular population, transnational businesspeople working in German multinational corporations in Seoul, and examines nunchi (emotional intelligence), an important non-Western organizational phenomenon, and the role of symbols of identity in the recontextualisation process of adopting nunchi into strategic self-presentations.\u003c\/p\u003e\u003cp\u003eConsequently, this book will be a unique source for both scholars and practitioners, as its ethnographic approach provides enlightening new insights contributing towards an improved understanding of nunchi and identities in transnational management. In contributing a challenge to peculiar perspectives by taking a non-Western concept and exploring its relevance, this book provides a unique picture of nunchi and identity than has previously been presented in management studies. Thus, this book implies that nunchi is not a fixed object but a strategic tool, which allows transnational businesspeople to promote their individual drives, which leads on to new forms of self-presentation tailored to transnational business.\u003c\/p\u003e\u003cp\u003eSteffen Kromer is a business anthropologist and management consultant, who earned his PhD from Royal Holloway, University of London.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steffen Kromer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 163233173X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632331731\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berry Street Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.63d","brand":"Steffen Kromer","offers":[{"title":"Paperback","offer_id":48442458374399,"sku":"9781632331731","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_09f5c99a-285e-4cdf-a84c-b81c6ee7e263.jpg?v=1777197545","url":"https:\/\/www.whiterainbookhouse.com\/products\/transnational-management-steffen-kromer-9781632331731","provider":"WR Book House","version":"1.0","type":"link"}