{"product_id":"transparent-food-marketing-rachel-e-helwig-9781514869864","title":"Transparent Food Marketing: A Clear Understanding of Food Marketing Terminology","description":"\u003cp\u003e\"Expiration Date.\" \"Sell By Date.\" \"Use By Date.\" \"Best By Date.\" These are all ways of stating when a food item will go bad. But why are there different terms for the same thing? What does each of them really mean?\u003c\/p\u003e \u003cp\u003eThe terminology used to sell food can be very confusing, yet it's vitally important to understand because it directly affects your health and your family's.\u003c\/p\u003e \u003cp\u003eIn contrast to the tricks and ploys used throughout the food industry to sell products, \u003ci\u003eTransparent Food Marketing\u003c\/i\u003e is a straightforward, easy-to-use reference guide to terms and labels that will help you become a well-informed consumer.\u003c\/p\u003e \u003cp\u003eEight chapters cover a broad range of topics, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMarketing claims\u003c\/li\u003e \u003cli\u003eBar codes\u003c\/li\u003e \u003cli\u003eAntibiotics, hormones, and steroids\u003c\/li\u003e \u003cli\u003eClaims to humane treatment of animals\u003c\/li\u003e \u003cli\u003eFDA standards\u003c\/li\u003e \u003cli\u003eSanitation in the food chain\u003c\/li\u003e \u003cli\u003eExpiration dates\u003c\/li\u003e \u003cli\u003eTare weights and the Department of Weights and Measures\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHere you'll find objective information about what it all means, including learning how to spot fraudulent marketing and sales practices while avoiding controversies such as the effects of GMO foods.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rachel E. Helwig\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1514869861\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781514869864\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.23d","brand":"Rachel E. Helwig","offers":[{"title":"Paperback","offer_id":44129454522623,"sku":"9781514869864","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5cb0cd82-3530-498c-936e-449dac5c6616.jpg?v=1687463993","url":"https:\/\/www.whiterainbookhouse.com\/products\/transparent-food-marketing-rachel-e-helwig-9781514869864","provider":"WR Book House","version":"1.0","type":"link"}