{"product_id":"traversing-the-valley-of-death-paul-c-mugge-9780990985310","title":"Traversing the Valley of Death: A practical guide for corporate innovation leaders","description":"Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul C. Mugge, Stephen K. Markham Ph. D.\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0990985318\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780990985310\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stephen K Markham\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.46d","brand":"Paul C. Mugge","offers":[{"title":"Paperback","offer_id":44120574394623,"sku":"9780990985310","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b688b724-c4e0-4bc9-8fc3-7250ef16f0be.jpg?v=1687415081","url":"https:\/\/www.whiterainbookhouse.com\/products\/traversing-the-valley-of-death-paul-c-mugge-9780990985310","provider":"WR Book House","version":"1.0","type":"link"}