{"product_id":"trendology-c-kerns-9781137479556","title":"Trendology: Building an Advantage Through Data-Driven Real-Time Marketing","description":"In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Kerns\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137479558\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137479556\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.57h x 6.24w x 0.90d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Bronze Medal Winner","brand":"C. Kerns","offers":[{"title":"Hardcover","offer_id":43924169621759,"sku":"9781137479556","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_bb519c2f-094b-46a7-a81a-865d7fcee576.jpg?v=1681068879","url":"https:\/\/www.whiterainbookhouse.com\/products\/trendology-c-kerns-9781137479556","provider":"WR Book House","version":"1.0","type":"link"}