{"product_id":"trendology-c-kerns-9781349502431","title":"Trendology: Building an Advantage Through Data-Driven Real-Time Marketing","description":"In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Kerns\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 134950243X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349502431\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.53d","brand":"C. Kerns","offers":[{"title":"Paperback","offer_id":47200588890367,"sku":"9781349502431","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c6471ceb-ec31-47e8-b210-4da5da83070c.jpg?v=1756787337","url":"https:\/\/www.whiterainbookhouse.com\/products\/trendology-c-kerns-9781349502431","provider":"WR Book House","version":"1.0","type":"link"}