{"product_id":"tribal-marketing-tribal-branding-brendan-richardson-9781349350094","title":"Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process","description":"Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brendan Richardson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349350095\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349350094\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.43d","brand":"Brendan Richardson","offers":[{"title":"Paperback","offer_id":44181253521663,"sku":"9781349350094","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a608e0af-7ac0-43e8-928e-60ebeaae033c.jpg?v=1690259417","url":"https:\/\/www.whiterainbookhouse.com\/products\/tribal-marketing-tribal-branding-brendan-richardson-9781349350094","provider":"WR Book House","version":"1.0","type":"link"}