{"product_id":"trip-to-the-moon-john-yorke-9780241631089","title":"Trip to the Moon: Understanding the True Power of Story","description":"\u003cp\u003e\u003cb\u003eTo command narrative is to wield a sometimes frightening power. What is it that supercharges certain stories--and how can that potency be harnessed?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJohn Yorke's groundbreaking bestseller \u003ci\u003eInto the Woods\u003c\/i\u003e revolutionized our understanding of story structure. In \u003ci\u003eTrip to the Moon\u003c\/i\u003e, he goes further, exploring how that structure operates far beyond fiction and drama, shaping politics, religion, and non-Western narrative traditions. This ambitious book takes readers on a wide-ranging journey through global storytelling forms, examining the role story plays in all our lives--and how its principles can be used to create work that truly matters.\u003c\/p\u003e\u003cp\u003eYorke reveals the deep patterns and artful symmetry that connect summer beach reads to classical Chinese poetry, superhero blockbusters to Russian arthouse cinema, and ancient rhetoric to modern state propaganda. At a time when the world is awash with conspiracy theories and weaponized narratives, he also shows how understanding story can help us guard against its darker uses.\u003c\/p\u003e\u003cp\u003eDazzling in its scope and insight, \u003ci\u003eTrip to the Moon\u003c\/i\u003e demonstrates how stories transform chaos into meaning, restore equilibrium, and--at their most powerful--help remake the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Yorke\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0241631084\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780241631089\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Particular Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"John Yorke","offers":[{"title":"Hardcover","offer_id":48154262241535,"sku":"9780241631089","price":46.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d954e48b-6d58-4490-aaf9-6a2fb72c1c91.jpg?v=1770788983","url":"https:\/\/www.whiterainbookhouse.com\/products\/trip-to-the-moon-john-yorke-9780241631089","provider":"WR Book House","version":"1.0","type":"link"}