{"product_id":"triumph-over-toothpicks-deb-di-gregorio-9780996192804","title":"Triumph Over Toothpicks: The Essential Guide to Business in the Digital Age","description":"\u003cp\u003eMore FUN than you ever had MAKING A PROFIT! Run a small business? You know all that digital stuff? (The stuff you wish you could ignore? The stuff that drives you nuts?) Yup, that stuff. It's actually the secret to profits: real, big, tasty profits. Deb Di Gregorio will teach you how to grab those profits. But there's a catch: It will be fun. It will be fun when Deb shows you how to: - ...get to know customers better than they know themselves - ...build a DIY strategy around your precise goals ($$$ + whatever else) - ...lay bait for new customers, and watch them bite - ...make customers happy to be loyal - ...fix what's not working, and do better - ...stop wasting your money! It will be fun when Deb tells you: - ...all you need to know about digital, mobile, the web (and what you can safely ignore) - ...the real truth about Google, Facebook, and the people who use them - ...which jargon translates to profits (KPI) and which doesn't (SEO) You can learn this stuff. You can do this stuff. It works. It's fun. How can this POSSIBLY be a business book? How can you POSSIBLY pass it up? Multiple Choice Question Eventually, you'll have to master digital marketing. How do you want to do it? [ ] A. From some book that drones on and on and on and on and on? [ ] B. From some high-priced consultant? [ ] C. The hard way, from your own very expensive mistakes? [X] D. From Deb, who's done it all, lived to tell, and somehow remained hilarious?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Deb Di Gregorio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0996192808\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780996192804\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Camares\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.33d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/15\/2016","brand":"Deb Di Gregorio","offers":[{"title":"Paperback","offer_id":47758076870911,"sku":"9780996192804","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1a813e0c-ae50-4a2d-852f-c8f852666ae8.jpg?v=1765511004","url":"https:\/\/www.whiterainbookhouse.com\/products\/triumph-over-toothpicks-deb-di-gregorio-9780996192804","provider":"WR Book House","version":"1.0","type":"link"}