{"product_id":"true-martin-gjerlff-9788797189931","title":"True: A Technique For Finding Insights.","description":"Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources \u0026amp; Resources\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Gjerlf\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8797189936\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788797189931\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e True. a Technique for Finding Insights.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.21d","brand":"Martin Gjerlf","offers":[{"title":"Paperback","offer_id":44046842396927,"sku":"9788797189931","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1951166c-c135-47ee-89dd-2c766244c8f9.jpg?v=1684986808","url":"https:\/\/www.whiterainbookhouse.com\/products\/true-martin-gjerlff-9788797189931","provider":"WR Book House","version":"1.0","type":"link"}