{"product_id":"trumps-playbook-bryan-mattimore-9798994994733","title":"Trump's Playbook","description":"\u003cp\u003eLove him or loathe him, Donald Trump is one of the most effective marketers of our time. In Donald Trump, Marketing Genius, innovation expert Bryan Mattimore reveals 50 branding and influence strategies that fueled Trump's rise to power - from crafting winning slogans and viral soundbites to orchestrating feuds, spectacles, and media firestorms.\u003c\/p\u003e\u003cp\u003eEach chapter shows how these same strategies have been used not only by Trump, but also by such cultural icons as Taylor Swift, Martha Stewart, Steve Jobs, and Lady Gaga... and historical greats like Ben Franklin, Winston Churchill, and Muhammad Ali.\u003c\/p\u003e\u003cp\u003ePart exposé, part playbook, this book is not only a guide to understanding Trump's marketing genius - it's also a toolkit for defending against manipulation... and for using the same strategies ethically to advance a career, a brand, or an organization.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bryan Mattimore\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994994733\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Growth Engine Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 396\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d","brand":"Bryan Mattimore","offers":[{"title":"Paperback","offer_id":49174419931391,"sku":"9798994994733","price":19.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/trumps-playbook-bryan-mattimore-9798994994733","provider":"WR Book House","version":"1.0","type":"link"}