{"product_id":"trust-and-loyalty-in-electronic-zeinab-karake-shalhoub-9781567204728","title":"Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective","description":"\u003cp\u003eKarake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders-as well as their own-will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe timeliness of this study--the first of its kind--and its unique agency-theory perspective allow for an analysis of the appropriateness of e-business and e-commerce for certain businesses. What are e-commerce businesses that are developing loyalty and building trust doing differently than their less successful competitors? How are successful companies moving from traditional applications to the new breed of integrated e-commerce architectures? Karake-Shalhoub answers these and other pressing questions for senior and mid-level managers and strategic planners, corporate executives charged with incorporating an e-commerce strategy into their long-range plans, chief privacy officers, regulatory policymakers, and students of e-commerce, customer relationship management, and online marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zeinab Karake-Shalhoub\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1567204724\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781567204728\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.76h x 6.36w x 0.93d","brand":"Zeinab Karake-Shalhoub","offers":[{"title":"Hardcover","offer_id":47001632735487,"sku":"9781567204728","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_567b367c-547b-4d7d-8216-68b13c9f8585.jpg?v=1751601662","url":"https:\/\/www.whiterainbookhouse.com\/products\/trust-and-loyalty-in-electronic-zeinab-karake-shalhoub-9781567204728","provider":"WR Book House","version":"1.0","type":"link"}