{"product_id":"trust-signals-scott-baradell-9781544527826","title":"Trust Signals: Brand Building in a Post-Truth World","description":"\u003cp\u003eWhat is a trust signal?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLet's say you're interested in a book you aren't familiar with-this book, for example. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBefore you buy it, you wonder, \"Can I trust this author?\" Can you trust that their book will be worth your money and your time?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe author, in turn, tries to prove their trustworthiness in a number of ways: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn accomplished and relevant biography\u003c\/li\u003e\n\u003cli\u003eGlowing praise from well-known people on the cover\u003c\/li\u003e\n\u003cli\u003eFive-star reviews on Amazon\u003c\/li\u003e\n\u003cli\u003eAcclaim on social media by people you follow\u003c\/li\u003e\n\u003cli\u003eCoverage in news media outlets you know and respect\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another's trust.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMastering these signals is the single best way to build, grow, and protect your brand in today's post-truth world-where trust is the most precious commodity of all.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Baradell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544527829\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544527826\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.81d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001","brand":"Scott Baradell","offers":[{"title":"Hardcover","offer_id":44069938626815,"sku":"9781544527826","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7cc4003c-4318-4d29-87ee-11dc0d736941.jpg?v=1685427388","url":"https:\/\/www.whiterainbookhouse.com\/products\/trust-signals-scott-baradell-9781544527826","provider":"WR Book House","version":"1.0","type":"link"}