{"product_id":"trust-social-relations-and-engagement-d-padua-9780230391246","title":"Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web","description":"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e D. Padua\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230391249\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230391246\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 231\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.50w x 0.90d","brand":"D. Padua","offers":[{"title":"Hardcover","offer_id":47420673163519,"sku":"9780230391246","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47169c8f-a946-42e9-baf5-0b3c3fd5cbc2.jpg?v=1761526283","url":"https:\/\/www.whiterainbookhouse.com\/products\/trust-social-relations-and-engagement-d-padua-9780230391246","provider":"WR Book House","version":"1.0","type":"link"}