{"product_id":"trusted-advertising-matt-bourn-9781398623552","title":"Trusted Advertising: How to Harness the Value of Trust in Your Brand","description":"\u003cp\u003e\u003cb\u003eTrust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust in brands is more important than ever in determining consumer choice. \u003ci\u003eTrusted Advertising\u003c\/i\u003e provides a roadmap for marketers and their agencies to build the trust their brands need for sustained success.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on the latest research and insights from world-leading sources, \u003cb\u003e\u003ci\u003eTrusted Advertising\u003c\/i\u003e\u003c\/b\u003e analyses the issues and provides practical techniques to strengthen brand trust through advertising. It explores how trust is protected and maintained through creatively effective campaigns, as well as how it can be managed across different media channels and tech platforms, including the emerging influencer sector and the use of Gen AI in advertising. \u003cp\u003e\u003c\/p\u003eFeaturing real-world examples from brands including McDonalds, Tesco and Specsavers, along with insights from organizations including Google, WPP and the Advertising Standards Authority, this book will become every advertiser's go-to-guide for creating trusted, effective campaigns.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Bourn,James Best\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398623555\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398623552\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Matt Bourn","offers":[{"title":"Paperback","offer_id":47611671380223,"sku":"9781398623552","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e5672041-42b4-4481-a062-7e91e4de9f70.jpg?v=1764515310","url":"https:\/\/www.whiterainbookhouse.com\/products\/trusted-advertising-matt-bourn-9781398623552","provider":"WR Book House","version":"1.0","type":"link"}