{"product_id":"truth-dare-stacey-r-ruth-9780692846278","title":"Truth \u0026 Dare: Inside Out Marketing","description":"Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth \u0026amp; Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth \u0026amp; Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stacey R. Ruth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692846271\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692846278\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stacey Ruth\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.24w x 0.27d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIndie Reader\u003c\/i\u003e 04\/10\/2017","brand":"Stacey R. Ruth","offers":[{"title":"Paperback","offer_id":48448902562047,"sku":"9780692846278","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7b22c54c-e39e-4a23-a396-e9a9e40e0bd1.jpg?v=1777261080","url":"https:\/\/www.whiterainbookhouse.com\/products\/truth-dare-stacey-r-ruth-9780692846278","provider":"WR Book House","version":"1.0","type":"link"}