{"product_id":"truth-in-marketing-thomas-anker-9781138849198","title":"Truth in Marketing: A Theory of Claim-Evidence Relations","description":"\u003cp\u003eCan we believe the claims that marketers make? Does truth in marketing matter? Apparently not...\u003c\/p\u003e\u003cp\u003eDespite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. \u003c\/p\u003e\u003cp\u003eThis innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing\/business ethics and CSR. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas Anker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138849197\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138849198\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.50w x 0.60d","brand":"Thomas Anker","offers":[{"title":"Hardcover","offer_id":48087780196607,"sku":"9781138849198","price":82.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_82653552-eb2a-469f-a412-69b512e326c2.jpg?v=1769101359","url":"https:\/\/www.whiterainbookhouse.com\/products\/truth-in-marketing-thomas-anker-9781138849198","provider":"WR Book House","version":"1.0","type":"link"}