{"product_id":"tuned-in-phil-myers-9780470260364","title":"Tuned In","description":"If you market a product, service, or idea in any business, industry or organization, you must read \u003ci\u003eTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs\u003c\/i\u003e, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Stull, Phil Myers, David Meerman Scott\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047026036X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470260364\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.36w x 0.84d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/07\/2008 pg. 56","brand":"Craig Stull","offers":[{"title":"Hardcover","offer_id":43919852011775,"sku":"9780470260364","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_33f707d2-2f00-4258-9543-4e37c47c6bbd.jpg?v=1680812255","url":"https:\/\/www.whiterainbookhouse.com\/products\/tuned-in-phil-myers-9780470260364","provider":"WR Book House","version":"1.0","type":"link"}