{"product_id":"turn-conversations-into-decisions-marc-fest-9798246280935","title":"Turn Conversations Into Decisions: A Persuasive Communication Framework","description":"\u003cp\u003eMost important conversations don't fail because the idea is bad. They fail because the speaker answers the wrong question, offers abstract \"evidence,\" and ends with an ask so vague nothing happens.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTurn Conversations Into Decisions\u003c\/b\u003e gives you a one-page structure you can pull up in the ten minutes before any high-stakes moment-funding pitches, board conversations, partnership asks, internal buy-in-when \"Let me think about it\" is the outcome you can't afford.\u003c\/p\u003e\u003cp\u003eInside you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003estart with the listener's likely objection (not your enthusiasm)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003emake a claim that earns attention without sounding generic\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ebuild trust with concrete evidence (names, numbers, time, place, quotes)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003edistill your point into one repeatable sentence\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eask for a specific next step that's easy to say yes to\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt won't guarantee a yes. It will dramatically increase the odds you get real engagement, real clarity, and a real next step-instead of polite deferral.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc Fest\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798246280935\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 82\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.17d","brand":"Marc Fest","offers":[{"title":"Paperback","offer_id":49084046672127,"sku":"9798246280935","price":9.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/turn-conversations-into-decisions-marc-fest-9798246280935","provider":"WR Book House","version":"1.0","type":"link"}