{"product_id":"turning-silicon-into-gold-griffin-kao-9781484256282","title":"Turning Silicon Into Gold: The Strategies, Failures, and Evolution of the Tech Industry","description":"\u003cp\u003eA few square miles of Northern California contain some of the world's largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? \u003c\/p\u003e \u003cp\u003e\u003ci\u003eTurning Silicon into Gold\u003c\/i\u003e is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech--whether it was Facebook's second mover advantage over MySpace or Nintendo's leap of faith in the 1980s to revitalize the video game industry.\u003c\/p\u003e \u003cp\u003eLearn by example as \u003ci\u003eTurning Silicon into Gold\u003c\/i\u003e divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the world's tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is \u003ci\u003eTurning Silicon into Gold\u003c\/i\u003e belongs on your bookshelf.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eWhat You Will Learn\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eUnderstand why companies like Amazon, Facebook, OpenTable and more have made some controversial and strategic decisions\u003c\/li\u003e\n\u003cli\u003eRealize how Big Data is driving the success of many new and mature ventures\u003c\/li\u003e\n\u003cli\u003eSee how tech companies are tackling emerging markets and generating growth\u003c\/li\u003e\n\u003cli\u003eExamine how capital flows through the tech industry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eWho This Book is For\u003cbr\u003e\u003c\/b\u003eThe book is for people currently in or interested in exploring a career in the intersection of technology and business, such as product management, entrepreneurship, or non-coding positions at a tech company--it's also great for people generally curious about how the tech industry operates. The book offers case studies in an engaging and approachable way, while still providing important takeaways and probing questions--perfect for the casual reader or even someone trying to prepare for interviews.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Griffin Kao,Jessica Hong,Michael Perusse\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 148425628X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781484256282\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.44d","brand":"Griffin Kao","offers":[{"title":"Paperback","offer_id":48622560674047,"sku":"9781484256282","price":37.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/turning-silicon-into-gold-griffin-kao-9781484256282","provider":"WR Book House","version":"1.0","type":"link"}