{"product_id":"tv-commercials-ivan-cury-9780240805924","title":"TV Commercials: How to Make Them: or, How Big is the Boat?","description":"Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer\/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ivan Cury\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0240805925\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780240805924\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 246\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.99h x 6.77w x 0.54d","brand":"Ivan Cury","offers":[{"title":"Paperback","offer_id":46135985438975,"sku":"9780240805924","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_927c2397-3971-4a8b-989b-561056901efa.jpg?v=1726415341","url":"https:\/\/www.whiterainbookhouse.com\/products\/tv-commercials-ivan-cury-9780240805924","provider":"WR Book House","version":"1.0","type":"link"}