{"product_id":"tv-writing-on-demand-neil-landau-9781138705715","title":"TV Writing On Demand: Creating Great Content in the Digital Era","description":"\u003cp\u003e\u003cem\u003eTV Writing On Demand: Creating Great Content in the Digital Era\u003c\/em\u003e takes a deep dive into writing for today's audiences, against the backdrop of a rapidly evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all \u003ci\u003econtent\u003c\/i\u003e. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.\u003c\/p\u003e \u003cp\u003eThis book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences-it challenges their expectations. Among other essentials, readers will discover how to: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eSatisfy the binge viewer\u003c\/strong\u003e: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop iconic characters\u003c\/strong\u003e: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate a lasting, meaningful career in the evolving TV marketplace\u003c\/strong\u003e: how to overcome trips, traps and tropes, the pros and cons of I.P.; use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eA companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neil Landau\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138705713\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138705715\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 314\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d\u003c\/p\u003e","brand":"Neil Landau","offers":[{"title":"Paperback","offer_id":43995663532287,"sku":"9781138705715","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3adddc53-3e2e-4594-82bd-427e801a4668.jpg?v=1683337104","url":"https:\/\/www.whiterainbookhouse.com\/products\/tv-writing-on-demand-neil-landau-9781138705715","provider":"WR Book House","version":"1.0","type":"link"}