{"product_id":"tweening-the-girl-sharon-r-mazzarella-9781433121753","title":"Tweening the Girl: The Crystallization of the Tween Market","description":"Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sharon R. Mazzarella, Natalie Coulter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1433121751\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781433121753\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Inc., International Academic Publi\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 191\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.80w x 0.60d","brand":"Sharon R. Mazzarella","offers":[{"title":"Paperback","offer_id":44966317097215,"sku":"9781433121753","price":48.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3906b5a7-4c2c-43b4-ae5f-23c4c72893aa.jpg?v=1711159499","url":"https:\/\/www.whiterainbookhouse.com\/products\/tweening-the-girl-sharon-r-mazzarella-9781433121753","provider":"WR Book House","version":"1.0","type":"link"}