{"product_id":"twitter-marketing-hollis-thomases-9780470562260","title":"Twitter Marketing: An Hour a Day","description":"\u003cp\u003eThe complete guide to a successful Twitter marketing campaign\u003c\/p\u003e \u003cp\u003eTwitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and \u003ci\u003eTwitter Marketing: An Hour a Day\u003c\/i\u003e offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.\u003c\/p\u003e \u003cp\u003eExpert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. \u003ci\u003eTwitter Marketing: An Hour a Day\u003c\/i\u003e uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTwitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN\u003c\/li\u003e \u003cli\u003eThis step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise\u003c\/li\u003e \u003cli\u003eThe detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy\u003c\/li\u003e \u003cli\u003eExpert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign\u003c\/li\u003e \u003cli\u003eThe in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTwitter Marketing: An Hour a Day\u003c\/i\u003e is the ultimate guide to succeeding one tweet at a time \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hollis Thomases\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470562269\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470562260\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sybex\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 7.44w x 1.13d","brand":"Hollis Thomases","offers":[{"title":"Paperback","offer_id":43919859417343,"sku":"9780470562260","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_39da35d8-5866-451c-94bd-6a97aa3775b5.jpg?v=1680812301","url":"https:\/\/www.whiterainbookhouse.com\/products\/twitter-marketing-hollis-thomases-9780470562260","provider":"WR Book House","version":"1.0","type":"link"}