{"product_id":"typography-and-motion-graphics-michael-betancourt-9780367029289","title":"Typography and Motion Graphics: The 'Reading-Image'","description":"\u003cp\u003eIn his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences--including \u003ci\u003eThe Man With the Golden Arm\u003c\/i\u003e (1955), \u003ci\u003eAlien\u003c\/i\u003e (1979), \u003ci\u003eFlubber\u003c\/i\u003e (1998), \u003ci\u003eSix Feet Under\u003c\/i\u003e (2001), \u003ci\u003eThe Number 23\u003c\/i\u003e (2007) and \u003ci\u003eScott Pilgrim vs. The World\u003c\/i\u003e (2010)--Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, \u003ci\u003e \u003c\/i\u003eoffering a striking theoretical model for understanding typography in media.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Betancourt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367029286\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367029289\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Michael Betancourt","offers":[{"title":"Hardcover","offer_id":48112870064383,"sku":"9780367029289","price":79.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd81445b-63f8-4a6f-ac14-411ffd48ff79.jpg?v=1769611494","url":"https:\/\/www.whiterainbookhouse.com\/products\/typography-and-motion-graphics-michael-betancourt-9780367029289","provider":"WR Book House","version":"1.0","type":"link"}