{"product_id":"ultimate-competitive-advantage-donald-mitchell-9781576751671","title":"Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model","description":"Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.\u003cp\u003eThe Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Donald Mitchell, Carol Coles\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1576751678\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781576751671\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.58h x 6.34w x 1.12d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 03\/04\/2003\u003c\/p\u003e","brand":"Donald Mitchell","offers":[{"title":"Hardcover","offer_id":46807009657087,"sku":"9781576751671","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_edf8af27-e799-4d22-a066-e5e22bcd67db.jpg?v=1745378304","url":"https:\/\/www.whiterainbookhouse.com\/products\/ultimate-competitive-advantage-donald-mitchell-9781576751671","provider":"WR Book House","version":"1.0","type":"link"}