{"product_id":"unblinded-david-guyer-9798891388710","title":"Unblinded: The Start-Up That Launched a Revolution in Saving Sight","description":"\u003cp\u003e\u003cstrong\u003eA life-altering revolution has happened right before your eyes. Yet for a generation, it has \u003c\/strong\u003e\u003cstrong\u003ebeen largely invisible.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eUnblinded \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003eis the never-before-heard origin story of intravitreal, anti-VEGF therapies for \u003c\/strong\u003e\u003cstrong\u003emacular degeneration, and other retinal diseases, and the start-up company that \u003c\/strong\u003e\u003cstrong\u003echanged the future of eyecare.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the 1990s, age-related macular degeneration (AMD) was the leading cause of blindness in the developed world, with no effective treatments. The disease became known for robbing its elderly victims of their central vision and the opportunity to age gracefully, leaving them with the fear of going blind. Today, this is no longer the case for most people.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eGoing against the grain, three young eye doctors challenged the prevailing views of the ophthalmological establishment and formed a start-up drug company, Eyetech, in 2000 to develop the first anti-VEGF therapy, Macugen. David Guyer, MD, a New York academic; Tony Adamis, MD, a medical research scientist in Boston; and Samir Patel, MD, a leading surgeon based in Chicago, joined forces to refocus the pharmaceutical industry's attention from the front of the eye to the back. This team successfully overcame enormous hurdles to create a therapeutic approach from scratch that, as of 2025, represents \u0026gt;$15bn of revenue in one of the highest billed procedures on Medicare.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn\u003cem\u003e Unblinded\u003c\/em\u003e, you'll discover how a trio of doctors stepped out of their comfort zones into a world where groundbreaking biotechnology tussles with multimillion-dollar risk-taking--often amid financial market turmoil. Despite the turbulence of their journey, David, Samir, Tony, and their many contemporaries have never taken their eyes off the ultimate prize--improving sight.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eProceeds from the book go to the non-profit, Wise Eyes Foundation, with a mission to reduce the unmet need in large population retinal diseases through research and patient support.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Guyer,Ian Keldoulis\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798891388710\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amplify Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.39w x 1.01d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBlueInk Review\u003c\/i\u003e 12\/09\/2025","brand":"David Guyer","offers":[{"title":"Hardcover","offer_id":48066720465151,"sku":"9798891388710","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dd127708-694d-4ece-b786-d562957048de.jpg?v=1768680101","url":"https:\/\/www.whiterainbookhouse.com\/products\/unblinded-david-guyer-9798891388710","provider":"WR Book House","version":"1.0","type":"link"}