{"product_id":"uncertainty-driven-innovation-giacomo-marzi-9783030995362","title":"Uncertainty-Driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment","description":"\u003cp\u003eInnovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Giacomo Marzi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030995364\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030995362\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.26d","brand":"Giacomo Marzi","offers":[{"title":"Paperback","offer_id":44121089769727,"sku":"9783030995362","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a6481e32-467f-4b59-b8d3-c94533d6e1dc.jpg?v=1687417978","url":"https:\/\/www.whiterainbookhouse.com\/products\/uncertainty-driven-innovation-giacomo-marzi-9783030995362","provider":"WR Book House","version":"1.0","type":"link"}