{"product_id":"uncommon-sense-common-nonsense-jules-goddard-9781846686023","title":"Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others","description":"\u003cp\u003eThis is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.\u003c\/p\u003e\u003cp\u003eIt puts forward the notion that the application of uncommon sense--thinking or acting differently from other organizations in a way that makes unusual sense--is the secret to competitive success.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJules Goddard\u003c\/b\u003e is a fellow of the Centre for Management Development at London Business School.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTony Eccles\u003c\/b\u003e is a visiting professor of strategic management at Cass Business School, City University, London.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jules Goddard, Tony Eccles\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1846686024\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781846686023\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ips - Profile Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 0.80d","brand":"Jules Goddard","offers":[{"title":"Paperback","offer_id":44078696202495,"sku":"9781846686023","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6ac07b60-4a98-4925-b794-08ab7a82b62b.jpg?v=1685476984","url":"https:\/\/www.whiterainbookhouse.com\/products\/uncommon-sense-common-nonsense-jules-goddard-9781846686023","provider":"WR Book House","version":"1.0","type":"link"}