{"product_id":"uncopyable-steve-miller-9781640951709","title":"Uncopyable: How to Create an Unfair Advantage Over Your Competition (New Edition, Updated \u0026 Revised)","description":"What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your \"secret sauce\" and get their \"better-than-you\" version on the market faster than you can say \"Usain Bolt.\" \u003cp\u003e\u003c\/p\u003e Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. \u003cp\u003e\u003c\/p\u003e Better pricing? You're kidding, right? The company that lives on price dies on price. \u003cp\u003e\u003c\/p\u003e Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. \u003cp\u003e\u003c\/p\u003e The Solution? \u003cp\u003e\u003c\/p\u003e You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In \u003ci\u003eUncopyable\u003c\/i\u003e, Steve Miller compellingly argues that new advantage isn't found by going \"outside the box\" - you must actually build your own box. \u003ci\u003eUncopyable\u003c\/i\u003e will guide you to achieving an unfair and enduring competitive advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Miller\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1640951709\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781640951709\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sound Wisdom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 185\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.80w x 0.50d","brand":"Steve Miller","offers":[{"title":"Paperback","offer_id":44044620464383,"sku":"9781640951709","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_85b6790d-1db9-4df9-ae1b-81d15c0b0652.jpg?v=1684973900","url":"https:\/\/www.whiterainbookhouse.com\/products\/uncopyable-steve-miller-9781640951709","provider":"WR Book House","version":"1.0","type":"link"}