{"product_id":"uncover-the-hidden-power-of-kevin-j-clancy-9780761915829","title":"Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget","description":"Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin J. Clancy,David W. Lloyd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761915826\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761915829\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.04w x 0.52d","brand":"Kevin J. Clancy","offers":[{"title":"Paperback","offer_id":48443665645823,"sku":"9780761915829","price":126.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6705fa0-e723-4e92-9ac7-d4be096b9105.jpg?v=1777206990","url":"https:\/\/www.whiterainbookhouse.com\/products\/uncover-the-hidden-power-of-kevin-j-clancy-9780761915829","provider":"WR Book House","version":"1.0","type":"link"}