{"product_id":"understanding-branding-in-higher-education-anthony-lowrie-9781137560704","title":"Understanding Branding in Higher Education: Marketing Identities","description":"Provides the reader with a robust theoretical account of branding higher education while providing a practical means of undertaking branding that will not isolate faculty and split the plurality of stakeholder communities\u003cbr\u003e\u003cbr\u003eDraws on the works of Jacques Lacan and Ernesto Laclau to underpin critical radicalism\u003cbr\u003ePresents an analysis based on a 3-year ethnographic study of users and providers of higher education within the university-industry-student relationship\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anthony Lowrie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137560703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137560704\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.50d","brand":"Anthony Lowrie","offers":[{"title":"Hardcover","offer_id":48087677403391,"sku":"9781137560704","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7285bb91-f963-4a0c-941d-cb15f7000d06.jpg?v=1769100788","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-branding-in-higher-education-anthony-lowrie-9781137560704","provider":"WR Book House","version":"1.0","type":"link"}