{"product_id":"understanding-business-gary-moreau-9781547074730","title":"Understanding Business: The Logic of Balance","description":"\u003cp\u003eBuilding and managing a large corporation on values such as honor, integrity, obligation, and trust may seem antithetical to achieving and sustaining business success. But if you want to engage your most critical stakeholders-your employees-at the highest level, those are exactly the values you must leverage and prioritize.\u003c\/p\u003e \u003cp\u003eIt's not that companies ignore what seasoned business leader Gary Moreau calls the \"soft tools\" of business management. However, in placing more emphasis on the measurable tools of development and growth, such as quantitative marketing and financial modeling, executives tend to make the soft tools secondary when it comes to achieving their business goals. And without the real trust of those who do the work, companies won't grow in a sustaining way.\u003c\/p\u003e \u003cp\u003eIn his latest book in the \u003ci\u003eUnderstanding\u003c\/i\u003e series, Moreau shows business leaders-especially those just starting out-how to establish real trust with those they lead and create an environment that is inclusive and appreciative of diversity, from culture and gender issues to leadership styles.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnderstanding Business: The Logic of Balance\u003c\/i\u003e shows you how to balance soft tools with popular, measurable tools to improve company culture and achieve overall success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Moreau\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1547074736\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781547074730\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/01\/0001\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 09\/15\/2017 pg. 131\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 09\/11\/2017","brand":"Gary Moreau","offers":[{"title":"Paperback","offer_id":48439739121919,"sku":"9781547074730","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb05cf94-1fd3-4d4f-95ad-5bf37e698ed2.jpg?v=1777179129","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-business-gary-moreau-9781547074730","provider":"WR Book House","version":"1.0","type":"link"}