{"product_id":"understanding-consumer-choice-g-foxall-9781349511983","title":"Understanding Consumer Choice","description":"Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e G. Foxall\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349511986\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349511983\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"G. Foxall","offers":[{"title":"Paperback","offer_id":47424277807359,"sku":"9781349511983","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cad9912e-404d-47ae-a86c-0f20710f74bc.jpg?v=1761529348","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-consumer-choice-g-foxall-9781349511983","provider":"WR Book House","version":"1.0","type":"link"}