{"product_id":"understanding-customer-motivation-catherine-mattiske-9781921547232","title":"Understanding Customer Motivation: Get inside the customer's mind","description":"Customers are interested in products and services that fulfill their needs and wants. If a customer doesn't have a perceived need or want then it is unlikely that they will buy. As an experienced salesperson, you must create need and motivate your customers to want to own or use the products and services that you sell. This Learning Short-take combines self-study with workplace activities to help you understand the elements of customer motivation. You will develop tips, tricks and techniques to encourage your customers to start or continue to do business with you, and get the products and services that they need. This Learning Short-take is designed for completion in approximately 90 minutes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Catherine Mattiske\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1921547235\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781921547232\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tpc - The Performance Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.32d","brand":"Catherine Mattiske","offers":[{"title":"Paperback","offer_id":48241555112191,"sku":"9781921547232","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_de2f1759-487a-458b-985c-bc8456eadede.jpg?v=1772654953","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-customer-motivation-catherine-mattiske-9781921547232","provider":"WR Book House","version":"1.0","type":"link"}