{"product_id":"understanding-digital-marketing-damian-ryan-9781789666038","title":"Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns","description":"\u003cp\u003eThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, \u003cb\u003e\u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e\u003c\/b\u003e provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis fifth edition of the bestselling \u003cb\u003e\u003ci\u003eUnderstanding Digital Marketing\u003c\/i\u003e\u003c\/b\u003e is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Damian Ryan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789666031\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789666038\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 448\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.50d","brand":"Damian Ryan","offers":[{"title":"Hardcover","offer_id":44047201009919,"sku":"9781789666038","price":103.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fefbcbb2-1a4f-4c7c-b2f5-fb5ed995d50a.jpg?v=1684988837","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-digital-marketing-damian-ryan-9781789666038","provider":"WR Book House","version":"1.0","type":"link"}