{"product_id":"understanding-enterprise-simon-bridge-9781137584540","title":"Understanding Enterprise: Entrepreneurs and Small Business","description":"Now in its fifth edition, \u003ci\u003eUnderstanding Enterprise\u003c\/i\u003e has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy. \u003cbr\u003e\u003cbr\u003eWritten by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.\u003cbr\u003e\u003cbr\u003eNew to this Edition: \u003cbr\u003e- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout\u003cbr\u003e- Updated coverage of the impact and failings of comparative government policies\u003cbr\u003e- Enhanced pedagogical features to engage students and enliven their learning experience\u003cbr\u003e\u003cbr\u003eAccompanying online resources for this title can be found at bloomsburyonlineresources.com\/understanding-enterprise. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Bridge, Ken O'Neill\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137584548\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137584540\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/24\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.20h x 7.60w x 0.90d","brand":"Simon Bridge","offers":[{"title":"Paperback","offer_id":44063753371903,"sku":"9781137584540","price":89.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b145fdff-29d2-4cf3-a802-b14752c6ed58.jpg?v=1685391444","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-enterprise-simon-bridge-9781137584540","provider":"WR Book House","version":"1.0","type":"link"}