{"product_id":"understanding-fandom-mark-duffett-9781441166937","title":"Understanding Fandom: An Introduction to the Study of Media Fan Culture","description":"\u003cp\u003eFans used to be seen as an overly obsessed fraction of the audience. In the last few decades, shifts in media technology and production have instead made fandom a central mode of consumption. A range of ideas has emerged to explore different facets of this growing phenomenon. With a foreword by Matt Hills, \u003ci\u003e Understanding Fandom\u003c\/i\u003e introduces the whole field of fan research by looking at the history of debate, key paradigms and methodological issues. The book discusses insights from scholars working with fans of different texts, genres and media forms, including television and popular music. Mark Duffett shows that fan research is an emergent interdisciplinary field with its own key thinkers: a tradition that is distinct from both textual analysis and reception studies. Drawing on a range of debates from media studies, cultural studies and psychology, Duffett argues that fandom is a particular kind of engagement with the power relations of media culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Duffett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1441166939\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781441166937\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2014\u003c\/p\u003e","brand":"Mark Duffett","offers":[{"title":"Paperback","offer_id":44245501083903,"sku":"9781441166937","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b015c2b-870a-4465-92fa-e95dbef2278e.jpg?v=1693928418","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-fandom-mark-duffett-9781441166937","provider":"WR Book House","version":"1.0","type":"link"}