{"product_id":"understanding-industrial-design-simon-king-9781491920398","title":"Understanding Industrial Design: Principles for UX and Interaction Design","description":"\u003cp\u003eWith the coming flood of connected products, many UX and interaction designers are looking into hardware design, a discipline largely unfamiliar to them. If you're among those who want to blend digital and physical design concepts successfully, this practical book helps you explore seven long-standing principles of industrial design. \u003c\/p\u003e\u003cp\u003e Two present and former design directors at IDEO, the international design and innovation firm, use real-world examples to describe industrial designs that are sensorial, simple, enduring, playful, thoughtful, sustainable, and beautiful. You'll learn how to approach, frame, and evaluate your designs as they extend beyond the screen and into the physical world. \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eSensorial: \u003c\/b\u003e create experiences that fully engage our human senses \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSimple: \u003c\/b\u003e design simple products that provide overall clarity in relation to their purpose \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnduring: \u003c\/b\u003e build products that wear well and live on as classics \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePlayful: \u003c\/b\u003e use playful design to go beyond functionality and create emotional connections \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThoughtful: \u003c\/b\u003e observe people's struggles and anticipate their needs \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSustainable: \u003c\/b\u003e design products that reduce environmental impact \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBeautiful: \u003c\/b\u003e elevate the experience of everyday products through beauty \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon King, Kuen Chang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1491920394\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781491920398\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 285\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Simon King","offers":[{"title":"Paperback","offer_id":44046399766783,"sku":"9781491920398","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_81a8d54c-6284-4eaa-97b4-8b67cc2a2ce1.jpg?v=1684984340","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-industrial-design-simon-king-9781491920398","provider":"WR Book House","version":"1.0","type":"link"}