{"product_id":"understanding-media-users-tony-wilson-9781405155670","title":"Understanding Media Users: From Theory to Practice","description":"\u003ci\u003eUnderstanding Media Users: From Theory to Practice\u003c\/i\u003e focuses on the blurred concept of the \u003ci\u003e\"\u003c\/i\u003eactive audience\" at the core of media studies. \u003cul\u003e \u003cli\u003eexamines the relationship between media and audiences by one of the world's leading media scholars\u003c\/li\u003e \u003cli\u003eprovides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory\u003c\/li\u003e \u003cli\u003echarts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies\u003c\/li\u003e \u003cli\u003econcludes with additional insights into the future of media reception in a global age\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Wilson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1405155671\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781405155670\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.50d","brand":"Tony Wilson","offers":[{"title":"Paperback","offer_id":48442223067391,"sku":"9781405155670","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6e29d829-60c5-4d53-92b0-10097ed73c2a.jpg?v=1777195934","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-media-users-tony-wilson-9781405155670","provider":"WR Book House","version":"1.0","type":"link"}