{"product_id":"understanding-pop-up-stores-through-passion-ghalia-boustani-9781032293332","title":"Understanding Pop-Up Stores Through Passion and Practice","description":"\u003cp\u003eWhether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.\u003c\/p\u003e\u003cp\u003eThis book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.\u003c\/p\u003e\u003cp\u003eBrand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores' sparkly and ephemeral image lies the utmost attention to detail.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ghalia Boustani\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032293330\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032293332\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Ghalia Boustani","offers":[{"title":"Paperback","offer_id":46670588117247,"sku":"9781032293332","price":48.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-pop-up-stores-through-passion-ghalia-boustani-9781032293332","provider":"WR Book House","version":"1.0","type":"link"}