{"product_id":"understanding-products-as-services-felix-wortmann-9781837978243","title":"Understanding Products as Services: How the Internet and AI Are Transforming Product Companies","description":"\u003cp\u003eIn the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimensions. However, with the emergence of the Internet of Things, the convergence of hardware-based products with software-based services offers a new avenue for success.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eUnderstanding Products as Services\u003c\/em\u003e discusses how to succeed in the emerging hybrid economy, in which the term 'hybrid' represents the mixture of digital and physical products and services that is required to offer a state-of-the-art customer experience. The authors do not rely on lofty concepts but propose tangible and validated tools.\u003c\/p\u003e \u003cp\u003eWhether you are an industry professional, an entrepreneur, a business student, or a researcher, \u003cem\u003e Understanding Products as Services\u003c\/em\u003e serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Felix Wortmann, Heiko Gebauer, Claudio Lamprecht\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1837978247\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781837978243\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 241\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.56d","brand":"Felix Wortmann","offers":[{"title":"Hardcover","offer_id":46465629290751,"sku":"9781837978243","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5106ae38-ef82-453b-9464-4c99f713681c.jpg?v=1736346819","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-products-as-services-felix-wortmann-9781837978243","provider":"WR Book House","version":"1.0","type":"link"}