{"product_id":"understanding-soft-power-in-africa-oluwaseun-tella-9781032949246","title":"Understanding Soft Power in Africa: The Power of Attraction from Pretoria to Beijing","description":"\u003cp\u003eNegative images of Africa, which define the continent as being riven with poverty, crime, or war, are increasingly being challenged. Examples of soft power, such as Nigeria's Nollywood, athletic successes in Kenya, Rwanda's commercial diplomacy, and South Africa's liberal constitution, are all reasserting African agency and shaping more positive understandings of the continent.\u003c\/p\u003e\u003cp\u003eThis book considers the role and impact of soft power in the African context and how it relates to the 21st century scramble for Africa. Bringing together leading scholars in the field, this book delves into various aspects of soft power in Africa, shedding light on how the continent's attractiveness is shaped by soft power in the continent's biggest states, the small states, and also the regional organisations, such as the African Union (AU), Economic Community of West African States (ECOWAS), Southern African Development Community (SADC), and East African Community (EAC). The book then goes on to assess the ways in which great powers, most notably China, the United States, the United Kingdom, Brazil, and France, are themselves deploying soft power in Africa in order to vie for influence, resources, and strategic advantages.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnderstanding Soft Power in Africa \u003c\/i\u003ewill be an important read for researchers in political science, international relations, African studies, and cultural studies, as well as for African policymakers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oluwaseun Tella\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032949244\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032949246\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/21\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d","brand":"Oluwaseun Tella","offers":[{"title":"Hardcover","offer_id":47965767500031,"sku":"9781032949246","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_87756ebb-438d-4c91-b33b-41c8b0639a82.jpg?v=1767284691","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-soft-power-in-africa-oluwaseun-tella-9781032949246","provider":"WR Book House","version":"1.0","type":"link"}