{"product_id":"understanding-the-predictable-wendy-russ-beasley-9781508911531","title":"Understanding the Predictable: How to calculate, understand, and improve customer lifetime value to build a great company","description":"The definitive book about Customer Lifetime Value (LTV) \u003cb\u003eUnderstanding the Predictable is the first book both to explain all aspects of customer lifetime value and help you grow the value of all of your customers. \u003c\/b\u003e Understanding the Predictable delves into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition. If you are looking for a way to make your business successful without effort, do not buy this book. If you are looking, however, for an underlying way to look at your customers and business to build a great company, then Understanding the Predictable is for you. In Understanding the Predictable, you will first learn the core components of customer lifetime value and how to calculate LTV. The book then delves into ways to improve the value of your customers, your advertising mix and overall profitability. Each chapter includes \u003cli\u003eA \u003cb\u003ecase study\u003c\/b\u003e that makes the concepts of LTV come to life.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eKey takeaways\u003c\/b\u003e so you can quickly implement the core concepts. \u003c\/li\u003e  \u003cb\u003e Understanding the Predictable is your key to business success\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wendy Russ Beasley, Lloyd Melnick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1508911533\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781508911531\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d","brand":"Wendy Russ Beasley","offers":[{"title":"Paperback","offer_id":43935414878463,"sku":"9781508911531","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_7bec84bb-3368-4e7c-9cfc-17bf044ae8b5.jpg?v=1681419666","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-the-predictable-wendy-russ-beasley-9781508911531","provider":"WR Book House","version":"1.0","type":"link"}