{"product_id":"understanding-the-social-in-social-taylor-ellwood-9781511508193","title":"Understanding the Social in Social Media: How to Grow Your Business by Being Successfully Social","description":"\u003cp\u003eLearn how to engage your customers and grow your business\u003c\/p\u003e\u003cp\u003eBeing successful on social media isn't simply a matter of having a Facebook page and posting to your fans.\u003c\/p\u003e\u003cp\u003eSocial media is two way communication and if you don't know how to be social with your followers, you won't be able to grow your business. Your fans want to know there's a living person answering them, instead of a bot just blasting out advertisement after advertisement.\u003c\/p\u003e\u003cp\u003eSuccess on social media involves using social behaviors to create and improve relationships you have with your customers. When you have social relationships with your customers, you have the opportunity to turn them into passionate advocates that will help you grow your business.\u003c\/p\u003e\u003cp\u003eYou will learn the following: \u003c\/p\u003e\u003cp\u003eHow to write invitations that get you in the door with someone, instead of just becoming a number.\u003cbr\u003eThe importance of developing social media policies.\u003cbr\u003eThe difference between good and bad social media behavior\u003cbr\u003eWhat being social really means and how it can help your business grow, while also helping you connect to a passionate fan base.\u003c\/p\u003e\u003cp\u003eJust being on social media isn't enough. Learn how to be successfully social and watch as it changes your social media connections into business connections that grow your business!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Taylor Ellwood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1511508191\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781511508193\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.35d","brand":"Taylor Ellwood","offers":[{"title":"Paperback","offer_id":48659440894207,"sku":"9781511508193","price":18.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-the-social-in-social-taylor-ellwood-9781511508193","provider":"WR Book House","version":"1.0","type":"link"}