{"product_id":"understanding-womens-magazines-anna-gough-yates-9780415216388","title":"Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain","description":"\u003cp\u003e\u003cem\u003eUnderstanding Women's Magazines\u003c\/em\u003e investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including \u003cem\u003eElle\u003c\/em\u003e, \u003cem\u003eMarie Claire\u003c\/em\u003e, \u003cem\u003eCosmopolitan\u003c\/em\u003e, \u003cem\u003eFrank\u003c\/em\u003e, \u003cem\u003eNew Woman\u003c\/em\u003e and \u003cem\u003eRed\u003c\/em\u003e and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.\u003cbr\u003e\u003cem\u003eUnderstanding Women's Magazines\u003c\/em\u003e examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anna Gough-Yates\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415216389\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415216388\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/12\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 6.34w x 0.58d","brand":"Anna Gough-Yates","offers":[{"title":"Hardcover","offer_id":48086573842687,"sku":"9780415216388","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8578e691-24e1-415f-a24b-db5ca9a01be5.jpg?v=1769095462","url":"https:\/\/www.whiterainbookhouse.com\/products\/understanding-womens-magazines-anna-gough-yates-9780415216388","provider":"WR Book House","version":"1.0","type":"link"}