{"product_id":"unfair-comparisons-maria-ferrante-schepis-9798992334807","title":"Unfair Comparisons: Nuancing the \"Sold, Not Bought\" Category","description":"\u003cp\u003eThe life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling \"video tape review\" of the industry's last decade, enabling us to rethink what's possible in a negative demand category.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith decades of experience and a deep understanding of the industry's challenges, Maria unpacks: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.\u003c\/li\u003e\n\u003cli\u003eThe role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.\u003c\/li\u003e\n\u003cli\u003eThe importance of having the right division of labor between the human and technology to fully meet the needs of customers.\u003c\/li\u003e\n\u003cli\u003eWays to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book goes beyond theory-it's packed with insights, relatable stories, and a fresh perspective to enable effective action.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Maria Ferrante-Schepis\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798992334807\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Innogage Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/09\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Maria Ferrante-Schepis","offers":[{"title":"Hardcover","offer_id":46907428143359,"sku":"9798992334807","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99021def-03d5-491c-a1de-c88cac2f3c13.jpg?v=1748773307","url":"https:\/\/www.whiterainbookhouse.com\/products\/unfair-comparisons-maria-ferrante-schepis-9798992334807","provider":"WR Book House","version":"1.0","type":"link"}