{"product_id":"unfair-mindshare-derek-weeks-9798988275107","title":"Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world.","description":"\u003cp\u003e\u003cstrong\u003eABOUT UNFAIR MINDSHARE\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDerek Weeks' \"Unfair Mindshare\" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies.\u003c\/p\u003e\u003cp\u003eIn this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated go-to-market initiatives that enable them to easily stand out in noisy markets. Readers will gain practical advice on budgeting for community-led marketing, assessing community health, tracking the right metrics, and reporting outcomes. \u003c\/p\u003e\u003cp\u003eThe book also offers ground rules for community engagement to foster participation, empower members, and maintain market momentum year-after-year.\u003c\/p\u003e\u003cp\u003eThis book isn't merely about understanding community-led marketing; it's about taking decisive action. Unfair Mindshare offers compelling case studies and practical marketing playbooks capable of driving 100x growth.\u003c\/p\u003e\u003cp\u003eOrder your copy today!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Derek Weeks\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798988275107\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Unfair Mindshare\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.65d","brand":"Derek Weeks","offers":[{"title":"Paperback","offer_id":48450266300671,"sku":"9798988275107","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b86322e2-46c6-49ec-8e5c-93225493f356.jpg?v=1777266905","url":"https:\/\/www.whiterainbookhouse.com\/products\/unfair-mindshare-derek-weeks-9798988275107","provider":"WR Book House","version":"1.0","type":"link"}