{"product_id":"uniform-across-the-board-promotions-marc-oliver-jauch-9783319383101","title":"Uniform Across-The-Board Promotions","description":"Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc-Oliver Jauch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319383108\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319383101\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/17\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.26d","brand":"Marc-Oliver Jauch","offers":[{"title":"Paperback","offer_id":47424545456383,"sku":"9783319383101","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1d433092-d36f-4660-90fa-6d549305077e.jpg?v=1761530941","url":"https:\/\/www.whiterainbookhouse.com\/products\/uniform-across-the-board-promotions-marc-oliver-jauch-9783319383101","provider":"WR Book House","version":"1.0","type":"link"}