{"product_id":"unimark-international-joe-conradi-9783037781845","title":"Unimark International: The Design of Business and the Business Design","description":"\u003cp\u003eUnimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today.\u003c\/p\u003e\u003cp\u003eUnimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Conradi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 303778184X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783037781845\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lars Muller Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.30h x 7.70w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e 03\/07\/2010 pg. 22","brand":"Joe Conradi","offers":[{"title":"Paperback","offer_id":43983453356287,"sku":"9783037781845","price":64.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0d0c88be-aa4f-4529-af55-1e76a46dd02a.jpg?v=1683266735","url":"https:\/\/www.whiterainbookhouse.com\/products\/unimark-international-joe-conradi-9783037781845","provider":"WR Book House","version":"1.0","type":"link"}